Confessions Of A Burnt Out Content Creator. (What Happened To Doing It For Fun?)

Okay. Confession time.

I've had a bit of a wake-up call recently, and I need to be honest with you, because honesty is kind of the whole point of what I'm about to say. I'm burnt the f*ck out by social media.

I've been in content creation for over a decade. TEN years. And it's taken me this long to realise that creating for creating's sake is a one-way ticket to feeling like absolute shit. Saying yes to collaborations just to grow my business. Posting multiple trial reels a day just to grow my brand. Chasing the numbers, feeding the machine. And the truth I finally had to sit with is this: somewhere along the way, I stopped loving the creation process entirely.

The reset.

So I took a step back. A quick break to reset, breathe, and actually ask myself why I wanted to reboot this account in the first place.

And when I got really honest, the answer had nothing to do with hitting some follower count or going viral. It was never about gaining thousands of followers. It was about sharing a real, authentic take on life and motherhood. Somewhere between the trial reels and the collab emails and the pressure to always be "on," I'd lost sight of that completely. I have well and truly been on the hamster wheel and I’m over it.

What I’m not over is creating for joy, pleasure, passion and purpose.

So here's me, finding it again.

What I actually want to share.

What I dream of sharing isn't the highlight reel. It's the real, behind the scenes way I actually get through the day. The things that help me survive, thrive, and genuinely feel like myself when the world, my dogs, my husband and my beautiful tiny human all demand so much of me at once.

I want to find joy in batch cooking my baby's food instead of batch creating content. I want to make the recipes my grandma taught me as a child. I want to write the cookbook I dream of leaving for my children one day. I want to spend an hour in the garden, hands in the dirt, not glued to a laptop. The quiet, ordinary, deeply nourishing stuff. The real life bits that were here long before the algorithm and will be here long after it.

Where this space is headed.

While authenticity has always been a core part of what I share online, sometimes we become so bogged down in the vanity metrics that we lose sight of the things that excite us, so moving forward, this is a space to share what’s on my heart, in real time, and the reality is that is very likely to change over the weeks, months and years. And that’s OK.
Learning to grow with where I’m at and what I’m loving has been part of the process, not having to stick to one passion, one career, one road to my dreams.

So here’s what you can expect:

The real, behind-the-scenes of motherhood. The messy, marvellous, mediocre truth of raising a tiny human, no filter, no highlight reel, just the honest middle of it.

Cooking, batch cooking and feeding my family. Finding real joy in nourishing the people I love, baby food and all, and sharing what actually works in our kitchen, as a self professed feeder.

Family recipes and the cookbook. The dishes passed down to me, and the slow, loving build of the cookbook I want to leave behind for my children.

Home, organisation, hobbies and the things that light me up. The systems, the projects, the interests and little passions that make me feel like a whole person, not just a content account.

What that means for brands and collaborations…

Because I know this space is also my business, let me be clear about how I'm doing things now. I'm not chasing collaborations for the sake of growth anymore. Moving forward, I'll only work with brands that genuinely fit where we're at right now, brands that represent what I'm actually doing for myself, our home and our family. If it's not something I'd genuinely love to have in our space, I’m not doing it.

So, here's the plan…

I've decided to use my socials as my own journal. A real, living record of the things I love, the shit I struggle with, and the whole journey of finding joy in the things that actually matter.

No more creating for creating's sake. No more chasing a number that was never going to fill me up. Just a real woman, sharing a real life, in real time, and hoping it makes you feel a little less alone in yours.

If that's the kind of thing you're here for, then I am so glad you're here. Let's do this properly.

This is me, starting over on my own terms. Come along for the real version over on Instagram, I'll be journalling it all. 🤍